RGI Next - Big Data Revolution
On Friday, October 11, in the picturesque setting of Lake Garda, the second edition of RGI Next: "RGI Next- Big Data Revolution" took place. There were more than 150 delegates from the domestic and foreign insurance market.
The event, sponsored by Samsung, had as central theme "Big Data Revolution", explored during the day through presentations, industry analysis, role plays and a round table chaired by key opinion leaders of the market, in order to offer a futuristic vision of applications and benefits within the insurance industry, by means of predictive models.
The new frontier of social networks, home insurances and digital interactions, requires a radical and structured revisitation of data retrieval and use within the insurance companies and through the various distribution channels.
Vito Rocca, CEO of RGI Group, opened the session; with his keynotes he faced the impact of the digital footprint that we leave in every activity when using a telematic tool. Dr. Paolo Gatelli, Research Manager of CeTIF – Università Cattolica di Milano, introduced the phenomenon of Big Data, data aggregation from which it is possible to extract information about market trends as well as about individual consumers. Thus, processing these data implies the possibility of creating countless opportunities not only to understand the present context but above all to anticipate the market evolution and the consumers needs, as precisely illustrated by Raffaele Guerra, VP of Insurance Practice Leader Capgemini. Even more so, this works inside the insurance market, where customer needs are variable and requirements constantly increasing. A constructive roundtable, moderated by Mrs Alaggio, Managing Director of Insurance Connect newspaper and chaired by insurance sector's opinion leaders, including CIOs / COOs of Atradius, HDI, Zurich, Reale Mutua Assicurazioni, Generali, Assimoco and Cattolica, gave a pragmatic insight of the phenomenon. First and main match point for the involved members was indeed the opportunity to customize the insurance offer, thinking no longer in terms of business lines but by single customer and exponentially increasing the warranties flexibility.
While the morning was mainly dedicated to more "theoretical" aspects of the Big Data phenomenon, the afternoon was a very hands-on session: the goal was to better explain the benefits that result from the processing of these macro data. RGI staged three role plays, respectively for P&C, Claims and Life areas. The three role plays were introduced by the Technology Center Director of RGI Group, Gianluca Verraz, who illustrated the Group's vision as well as the innovative drivers towards the evolution of PASS_Prodotti with a view to Big Data processing.
The three role plays introduced a new professional role, the Data Scientist. He demonstrated the practical applications of the use of predictive models for the prospects identification by analyzing the purchasing behaviour and the scouting on social media, in order to design marketing campaigns specific for well- defined customer segments, and for the provision of high value-added insurance services.
The whole day, indeed, on technological innovation, enabled us to reflect, through practical examples, on how we shall improve the relationship between companies and customers, thanks to the increased efficiency in the management of end-to-end processes and to the digitalization development.
IN THE NEXT TOGETHER!